Who We Are

We are DirtyFilthy, a hospitality brand offering ethical, high-end food, drink, and immersive event experiences with a punk twist.

Our registered address is:
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Our contact email: alright@dirtyfilthy.co.uk

What Personal Data We Collect

We may collect and process the following types of personal data:

• Contact Information: Name, email address, phone number

• Order & Booking Details: Delivery address, dietary requirements, event attendance info
  Payment Info: Billing address, payment card details (processed securely via third-party providers)

• Marketing Preferences: Newsletter signups, event interests

• Technical Info: IP address, browser type, device information, pages visited, and interactions (via cookies and analytics tools)

We do not knowingly collect data from anyone under 18.

How We Use Your Data

We only use your personal data when we have a lawful reason to do so, such as:

• To process orders, event bookings, and transactions

• To send you updates, event invites, or marketing emails (if you've opted in)

• To respond to your enquiries or customer support requests

• To improve our website, services, and user experience

• To comply with legal or regulatory obligations

Legal Bases for Processing

Under UK GDPR, the main lawful grounds we rely on are:

• Consent: When you’ve actively agreed (e.g., to receive our newsletter)

• Contract: When processing your data is necessary for a booking or order

• Legal obligation: To comply with applicable laws (e.g., accounting records)

• Legitimate interest: For improving services, marketing (unless you opt out), or fraud prevention

How We Share Your Data

We do not sell or rent your personal data. We may share it with trusted third parties when necessary, such as:

• Payment providers: e.g., Stripe, PayPal — to process secure payments

• Email marketing tools: e.g., Mailchimp — to manage our newsletters

• Event partners or venues: When needed to coordinate bookings

• Analytics services: e.g., Google Analytics — to help us understand traffic and usage

• Regulators or law enforcement: If required by law

• All third-party providers are contractually bound to protect your data.

International Transfers

If any third-party providers process your data outside the UK/EEA, we ensure they meet legal requirements for data protection — including Standard Contractual Clauses or similar safeguards.

How Long We Keep Your Data

We only keep your data for as long as necessary. This means:

• For marketing emails: Until you unsubscribe

• For booking/purchase info: Up to 6 years (for tax and legal records)

• For analytics: Typically 12–26 months via tools like Google Analytics

• We securely delete or anonymise data when it's no longer needed.

Your Rights

You have rights under UK GDPR. These include the right to:

• Access your data

• Correct inaccuracies

• Delete your data (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent at any time (for marketing)

• Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, email us at: alright@dirtyfilthy.co.uk

Cookies & Tracking

We use cookies on our website to improve functionality, personalise your experience, and analyse traffic. For more, see our [Cookie Policy].

You can adjust your cookie settings at any time via your browser.

How We Protect Your Data

We take security seriously. Measures include:

• SSL encryption across our website

• Secure servers and data access controls

• Only using third-party services that meet high data protection standards

That said, no system is 100% secure, so please contact us immediately if you suspect misuse.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we’ll post a notice on our website and update the “Effective Date” above.

Contact Us

If you’ve got questions, concerns, or requests about your data, or just want to say hiemail us at: alright@dirtyfilthy.co.uk